BRANDING A UNITED NATIONS ENTITY
Melanie Doherty Design conducted brand strategy workshops with UN Women’s communication and oversight committees to identify the new organization’s goals and challenges, and to establish consensus around core brand characteristics. The logo would need to be culturally sensitive to the interests of all member states in order to secure the approval of a large committee and a new executive director. We presented multiple directions, then fully developed two selected concepts. Both marks utilized elements of the globe, the universal women’s symbol and the equal sign to communicate a world in which women and men enjoy universal human rights. We produced over 200 final logo variations in six languages for global use across all media, as well as branding guidelines and email newsletter templates.
To begin work on the UN Women website design, we lead an invigorating day-long workshop with the four UN organizations that were merging to create the new organization. We guided the team to generate a site architecture to meld their diverse hierarchical systems. The new site is a powerful media and resource channel, delivering current news and multimedia content to individuals, human rights organizations and member states, while at the same time increasing awareness of UN Women’s initiatives and focus areas. Visit unwomen.org.