CREATING A GLOBAL IDENTITY TO ADVANCE GENDER EQUALITY

UN Fund for Gender Equality

The UN Fund for Gender Equality is a grantmaking program that supports locally-led initiatives to improve opportunities for women in the developing world. The Fund called on us to develop an identity program that maintains their connection to UN Women while highlighting their unique locally-driven vision. We designed a system of visual elements for the Fund’s communication tools, using a vibrant magenta to express the urgency of the organization’s gender equality work. For their annual reports, we use bold visuals and gritty photo-filters to express their grassroots, community driven work.