CHEERS TO LOCAL CHARITY
18th Annual Napa Valley Wine Auction
To create the identity for the 18th Annual Napa Valley Wine Auction, a four day food and wine extravaganza to raise funding for local health and youth programs, we started by creating the theme: Divine Metamorphosis. The concept of transformation informed our four Napa Valley vignettes: the formation of the valley, the ritual of fermenting grapes into wine, the culinary alchemy of raw ingredients into California cuisine and the transformation of the spirit through celebration. We collaborated with artist Christian Clayton to depict each sequence, and produced invitations, posters, guides, catalogs, tickets, passes, wine labels and auction paddles.