FUNDRAISING FOR A CAMPUS EXPANSION

The Branson School

When this Bay Area prep school asked us to create fundraising tools for a significant campus expansion, we juxtaposed the accomplishments of the baby boomer generation with call-to-action challenges that will rest in the hands of today’s youth. We paired the stories with portraits of Branson students, poised to make a difference in their world. The campaign exceeded funding goals—no easy task during a recession. When the new buildings were completed, we designed a follow-up video and print piece to thank donors, using lively composite photos of the new science, art and student center facilities.